SellerSlice Publisher Network
Grow Your Amazon Business With the SellerSlice Publisher Network
Industries
Beauty and Health
Grow Your Amazon Business With the SellerSlice Publisher Network
Overview
Makeup Eraser, a prominent brand in the beauty industry, recently teamed up with SellerSlice to amplify its online sales. The brand's primary challenge involved driving external traffic to its Amazon product pages, and overcoming that growth barrier meant Makeup Eraser needed an effective marketing solution. SellerSlice rose to the occasion, proposing an innovative strategy using our influential editorial publisher network to spotlight the Makeup Eraser product.
Objectives
Makeup Eraser's key objective was straightforward, but ambitious: Boost the sales of its flagship product on Amazon by channeling traffic from outside the platform. The strategy was to be centered around crafting and publishing a compelling article about the product, which itself would be designed to catch the eye of potential customers.
Approach
The SellerSlice team leveraged a holistic approach alongside meticulous planning; we explored a variety of omnichannel marketing tactics, including email campaigns, social media engagement, influencer partnerships, and editorial content. Ultimately - given Makeup Eraser's unique appeal - we decided to pursue an editorial marketing angle.
We then went on to present a detailed plan to the Makeup Eraser team; the proposal included several Key Performance Indicators (KPIs) and expected outcomes, which Makeup Eraser believed aligned with their long-term goals. The plan was put into action, marking the beginning of a promising campaign.
Results
SellerSlice's plan was an immense success, generating six-figure sales revenue over five months. That achievement translates to a staggering Return On Ad Spend (ROAS) of $27. The impact of the initial article was so significant, in fact, that Makeup Eraser commissioned five more articles to promote other products. SellerSlice intends to use a similar approach with the new articles in order to replicate our early success. Our editorial-centric strategy perfectly aligns with Makeup Eraser's niche and is very appealing to the target audience, so we are optimistic that our future endeavors will yield an equally impressive ROAS and boost in revenue.
Lessons Learned
While the campaign was an overwhelming success, SellerSlice is not one to rest on its laurels; they are continuously exploring ways to deliver even more powerful results for our clients. With that said, during their after-action assessment of the Makeup Eraser campaign, they identified data tracking as an area in need of significant improvement. SellerSlice is increasing their focus on data tracking and analysis as a catalyst for guiding future campaigns.
How SellerSlice Makes It Applicable for Other Brands
SellerSlice can apply its winning roadmap to other brands and audiences in the following ways:
For the Company
For companies seeking similar success, SellerSlice recommends exploring diverse marketing channels. It's essential for brands to evaluate various marketing strategies so they can find the best combination of approaches for their product niche. Additionally, SellerSlice suggests investing in robust data tracking and analysis tools to provide insights into campaign performance, as well as leveraging the SellerSlice publisher network since it represents an ideal delivery mechanism for editorial content.
For the Ideal Audience
You also need to identify and target your ideal audience. First, develop a well-rounded Amazon marketing strategy that extends beyond standard PPC and promotional tactics; adopt a data-driven approach and regularly monitor relevant metrics to gauge and refine campaign efficacy.
Partner With SellerSlice
If you want to accelerate the process, partner with SellerSlice and tap into their Publisher Network. They can help you unlock the power of editorial marketing to form meaningful connections with your target audience.
Tap Into Our Publisher Network
Contact Us to Learn More.
