Barra Airguns
Setting Our Sights on Amazon Success
Industries
Sports and Outdoors
Overview
As part of a recent partnership with Barra Airguns, SellerSlice provided bespoke Amazon marketing services, which yielded significant sales growth. Our multifaceted strategy exceeded the expectations of Barra Airguns, achieving a 68% year-over-year increase in revenue.
Background
Barra Airguns is a well-known brand in the recreational shooting industry. However, it was facing a competitive market in 2022. The brand also had lofty revenue goals, including an expanded market share, increased reach, and dramatically boosted sales in 2023. To achieve all this, they turned to SellerSlice, a leading e-commerce growth agency.
The Challenge
The airgun market is crowded and competitive. Moreover, it is dominated by a few historic brands, including Daisy and Crosman. While Barra Airguns had a strong industry presence in its own right, organizational leaders also had ambitious 2024 revenue goals. The primary challenge was to amplify the client's brand presence and optimize its Amazon sales strategy. The end goal was to achieve a substantial increase in revenue within a year.
Strategy
SellerSlice deployed a multifaceted strategy focused on enhancing Barra Airguns; visibility and sales on Amazon. The approach involved the following:
Boosting Brand Visibility
First and foremost, we prioritized getting Barra Airguns noticed by the right consumers. After launching our campaign, we had the #1 best-selling air gun on Amazon, establishing our brand as a market leader.
Creating an Amazon Storefront
Our team created a dedicated Amazon store for Barra Airguns. The storefront provides customers with a centralized location for engaging with and purchasing the brand's full range of products.
Launching Promotional Campaigns
SellerSlice implemented promotions for T5 and Prime Day, which helped maximize visibility during the platform's highest traffic periods. These promotional campaigns were highly targeted, ensuring a strong return on ad spend.
Creating Sales Incentives
Our team incentivized repeat purchases and larger sales volumes by introducing a coupon strategy. We also implemented a Buy One, Get One (BOGO) campaign.
Optimizing Listings
SellerSlice revamped existing product listings to improve reach and visibility. We also added new listings to expand the client's overall presence.
Resolving Registry Issues
Barra Airguns was marred by some registry and cataloging issues, which hurt its visibility. We addressed these problems and streamlined catalog discrepancies to eliminate customer confusion.
Enhancing the Shopping Experience
At SellerSlice, we understand that the shopping experience must be seamless in order for any company to optimize sales and revenue. Therefore, we revamped Barra Airgun’s shopping experience to remove points of friction and increase conversions.
Revamping the Advertising Strategy
We developed and executed a robust ad strategy to increase brand awareness and drive sales. This involved taking advantage of Amazon's many advertising formats and tools.
Our Results
The strategies we implemented yielded remarkable results. In 2022, Barra Airguns generated a healthy amount of revenue but had its sights set on major growth. In 2023, the brand enjoyed a 68% YoY increase, reaching a new revenue milestone. This huge uptick in sales was the direct result of SellerSlice's targeted efforts to fine-tune our client's Amazon marketing strategy.
What’s Next for Barra Airguns
The Barra Airguns and SellerSlice partnership has only just begun. We will continue to support the organization's climb to the top of the airgun industry through holistic, Amazon-centric revenue optimization strategies.
