Grandpa Beck's Games
Grandpa Beck's Games - Winning the Game Called Amazon
Industries
Gaming and Tabletop
Background
Grandpa Beck's Games, the beloved family-owned table game company, is led by the passionate duo, Brent Beck (a.k.a. Grandpa) and his wife Tauni. With an unwavering dedication to gaming, they have shared their love for games with their five children, an impressive count of 17 grandchildren, and a closely-knit circle of friends. This enthusiastic couple transformed their passion into a thriving family enterprise, with devoted fans and collaborative distribution and partner networks in China, Italy, Poland, and the USA. Grandpa Beck's Games specializes in adapting classic card games, cherished by Brent and Tauni during their time raising their children, into award-winning gaming products. The meticulous development, rigorous testing, and integration of captivating themes and artwork elevate the gaming experience to captivate players on an unprecedented level.
SellerSlice Partnership
In June 2023, Grandpa Becks officially partnered with SellerSlice, a strategic move to elevate its presence on Amazon. Before this collaboration, the brand primarily relied on organic traffic and underutilized Amazon's marketing capabilities, resulting in limited marketing tactics being implemented. The impact of SellerSlice's expertise was remarkable. Within the first month of the partnership, Grandpa Becks witnessed a double-digit percentage growth in total account revenue, with ad sales soaring over 51%.
The SellerSlice Advertising Strategy Impact
SellerSlice's advertising team initiated foundational ad campaigns in June 2023, effectively driving new customers to Grandpa Beck's Games product pages and brand store. The comprehensive approach employed by SellerSlice included brand protection campaigns, keyword campaigns, and automatic targeting campaigns tailored for sustainable long-term growth.
With no stone left unturned in maximizing results, SellerSlice's proprietary ad strategies proved highly successful. By August 2023, ad-attributed sales exceeded 50% compared to the previous year, and total ordered product sales surged by 14%.
Connecting Content & Marketing
Under SellerSlice's expert guidance, Grandpa Beck's Games detail pages and storefront underwent a complete overhaul, with a primary focus on enhancing the customer experience and streamlining purchasing decisions. A well-coordinated sales and promotional strategy, intricately aligned with the advertising approach, was devised to boost rankings, elevate monthly sales, and establish Grandpa Beck's Games as a trusted Amazon brand.
Several factors contributed to the impressive increase in rankings and sales:
Optimized detail pages resulting in increased organic sales
Attained #1 rank in top product categories
Maintained product reviews above a 4.5 rating
Earned Best Seller and Amazon Choice badges for top-selling products
Conducted A/B testing of multiple product features
Implemented strategic pricing strategies
Utilized effective promotional and coupon strategies to increase cart size
Game Breaking Results
Throughout 2023, SellerSlice continued to develop fresh campaigns, refine bidding strategies, and enhance competitor and keyword targeting. Leveraging Amazon's latest campaign options, including video marketing, creative image sponsored brands ads, and sponsored display ads, they left no avenue for success unexplored.
The ongoing optimizations in advertising campaigns and product detail pages resulted in steady monthly growth in ClickThrough Rates (CTR) throughout 2023. The Return On Advertising Spend (ROAS) consistently reached or exceeded $6.80, and ad sales continued to flourish. Witnessing a remarkable surge, monthly ad-attributed sales soared by over 50%, while overall product sales recorded a substantial 20% increase compared to the previous year in 2022.
Grandpa Beck's Games' partnership with SellerSlice has undeniably bolstered its presence and success on Amazon, positioning them as a recognized and trusted household name among board game enthusiasts and casual players.
