Kraft Heinz
Global Brand Leans on SellerSlice to Overhaul Massive Amazon Catalog
Industries
Consumer Packaged Goods
Overview
KraftHeinz is the third-largest North American food and beverage company in annual sales. In 2022, Kraft Heinz reported net sales of $22.5 billion. They are responsible for household names such as Planters, Grey Poupon, Oscar Mayer, and Kool-Aid. Their eCommerce products range from coffee to gelatin to frozen dinners.
Situation
KraftHeinz currently has over 6,900 products listed on Amazon from more than 200 brands. However, a catalog of that size quickly became disorganized, resulting in millions of dollars lost to chargebacks. Their back-end data and front-end presence desperately needed reworking to fix ongoing issues and to make the most of their sales.
The SellerSlice Impact
When KraftHeinz partnered with us, we identified the critical issues in their catalog and began tackling them. Most importantly, SellerSlice fixed the back-end data for over 6,900 products, such as case packs, purchase price, seller Stock-Keeping Units (SKUs), product ID, and vendor code. They also worked on optimizing their customer-facing listings with new content like titles, features, descriptions, and infographics. It wasn’t long before the effects became noticeable.
Results
SellerSlice’s tactics increased KraftHeinz’s back-end data score from 32% to 95% and they drastically reduced chargebacks, saving millions of dollars over time. On the back end, we removed all duplicate products and corrected all vendor code issues for a cleaner catalog and reduced the overall cost of operations. Due to SellerSlice’s work, KraftHeinz now has an organized catalog that clearly shows every brand and product.
