Birdwood Games
Birdwood Games Leverages Multifaceted Sales Strategy to Accelerate Profits
Industries
Gaming and Tabletop
Overview
Known for its engaging, fun, and family-friendly board games, Birdwood Games faced an all-too-common challenge. They needed to maximize their online sales potential, win the Amazon attention game, and get noticed by customers who were ready to buy. Birdwood Games sought out expertise in e-commerce and digital marketing, which led them to SellerSlice.
Challenges
Birdwood Games wasn't happy with its sales or visibility on Amazon. The company also wanted to connect with its customers on a deeper level. Birdwood Games has a lot to offer. They just needed some expert help with getting their message out there and placing their games in front of the right audiences. Since the brand's sales model is built around e-commerce, and specifically Amazon, they turned to SellerSlice, the Amazon experts.
SellerSlice’s Solution
SellerSlice doesn't believe in generic or one-size-fits-all solutions. Instead, they developed a bespoke strategy for Birdwood Games that magnified its unique value proposition. Their strategy focused on several key aspects of Amazon's e-commerce platform, including:
Vine Reviews
SellerSlice utilized Amazon's Vine program to build trust and validate Birdwood Games' products. This initiative involved providing products to top reviewers, resulting in credible reviews that yielded social proof for prospective customers and increased conversion rates.
Ads
SellerSlice also developed targeted advertising campaigns to increase qualified traffic to Birdwood Games' Amazon listings. This strategy significantly improved brand awareness and also brought in a more relevant audience. The end result was a better conversion rate, increased return on ad spend, and a condensed sales cycle.
Copy Optimization
SellerSlice understands the power of compelling product descriptions. That's why they revamped Birdwood Games' product page copy to make its listings more appealing. They also effectively communicated key benefits to consumers, which boosted conversions and helped offset any apprehension.
Storefront
To strengthen Birdwood Games' position as a legitimate brand, they created a custom mini-site within Amazon. This storefront provides a dedicated space for showcasing the company's full product range, allowing customers to immerse themselves in the Birdwood Games brand experience.
Brand Story
SellerSlice transformed Birdwood Games' unique history into a compelling brand story. They wove this narrative throughout its Amazon presence, educating consumers on the brand and increasing conversions through emotional and value-based engagement.
The Results
The strategic initiatives implemented by SellerSlice led to outstanding results for Birdwood Games, including:
Year-to-Date Sales: Birdwood Games’ YTD earnings are $26.9, a significant increase attributed directly to the new Amazon strategy
Increased Conversion Rates: The Vine reviews and optimized copy dramatically increased conversion rates
Enhanced Brand Presence: The custom Amazon storefront strengthened the company’s brand presence, making it more visible and appealing
The success of this partnership showcases the power of a well-rounded approach to Amazon e-commerce. By focusing on customer engagement, storytelling, and targeted ads, we increased sales and set Birdwood Games up for long-term growth by magnifying its brand presence. Birdwood Games' partnership with SellerSlice has made an undeniable impact on its current growth trajectory and the future of the brand.
Get In The Game
Revolutionize your Amazon store's performance and visibility.
