Badger Basket
Driving Revenue Growth for Badger Basket: A SellerSlice Success Story
Industries
Consumer Packaged Goods
Overview
Badger Basket is an established brand in the children's furniture and toy space. However, the company's leaders were struggling to increase revenue and optimize advertising spend on Amazon. SellerSlice implemented targeted measures to improve Badger Basket's overall Amazon performance and end growth stagnation.
What Led Badger Basket to Seek Support?
When Badger Basket's decision-makers began working with SellerSlice, the company faced four main challenges:
Stagnant Revenue Growth: It was struggling to boost revenue on Amazon
Inefficient Advertising Spend: It faced challenges optimizing ad spend to improve ROI
Low Conversion Rates: It was plagued by low conversion rates and bloated spending on ads
Limited Product Visibility: Its products weren’t achieving the desired visibility
These hurdles were holding the business back, preventing it from taking the next steps in its growth journey.
The Client’s Objectives and Needs
Badger Basket leadership identified three main objectives prior to partnering with SellerSlice. First and foremost, they wanted to increase overall revenue on Amazon. Stakeholders also wanted to improve the efficiency and success of advertising campaigns while enhancing product visibility and conversion rates. Badger Basket chose the SellerSlice team due to their proven track record of success with brand visibility on Amazon. SellerSlice leveraged our expertise to create a personalized game plan that propelled the company toward its big-picture goals.
It All Starts With Data
SellerSlice believes in fully hashing out a problem before attempting to devise a solution. They reviewed Badger Basket's past Amazon advertising efforts to identify deficiencies and assess where the brand stood. SellerSlice’s experienced team then took a deep dive into the data to identify high-potential keywords that would help improve the client's visibility while making its paid advertising campaigns more efficient. SellerSlice utilized advanced analytics tools to measure Return On Ad Spend (ROAS) and see what was working (and what wasn't). At the same time, SellerSlice reworked the company's product descriptions, images, and content to make them more appealing to consumers.
The Results
The results of the partnership between SellerSlice and the client's business have been astounding. Badger Basket enjoyed a significant increase in total order revenue during the campaign. It also achieved an Advertising Cost Of Sales (ACOS) of 18.8% during Q2 of 2024, demonstrating a huge ROI. Moreover, SellerSlice helped the client achieve a return on ad spend of 5.3. Their top-performing items saw a major uptick in conversion rates. The Doll High Chair reached a conversion rate of 10.8%, a figure well above the industry standard for products in the children's toys niche. With SellerSlice’s help, Badger Basket also crushed its goal of improving ad spend efficiency. Top-performing ad campaigns achieved ACOS as low as 11.29%, which was much better than the figures the company experienced prior to the collaboration.
What’s Next for the Partnership?
SellerSlice successfully addressed all of Badger Basket's pain points while achieving its core campaign objectives. SellerSlice leaned into their data-guided approach to Amazon marketing optimization, which helped the company achieve results that exceeded its expectations. Badger Basket's leaders will continue to collaborate with SellerSlice to maintain dominance on Amazon and reach its next set of marketing milestones. If you're interested in a partnership with SellerSlice, contact our team to book a consultation.
What's in your Amazon basket?
Use data to increase your ROIs with SellerSlice.
