Ideal Infusion
Ideal Infusion Earns Amazon Choice Badge
Industries
Consumer Packaged Goods, Beauty and Health
Overview
Ideal Infusion has been producing premium supplements so men and women of all ages can achieve the balance they need to live healthy lives. Combining sustainably sourced ingredients–commonly used in Eastern medicines–with applied Western science, Ideal Infusion continues to bring cutting-edge health products to market in order to support a modern healthy lifestyle.
Situation
Doing Amazon right can be a difficult maze to navigate for both seasoned and amateur brands. SellerSlice partner, Ideal Infusion, is a health supplement brand dedicated to pushing human longevity to the limit and was seeking a simple solution to consolidating all of their Amazon needs. Managing all of Amazon’s moving pieces like marketplace control, content development, digital marketing, promotions, and logistical support, can be time-consuming, expensive, and overwhelming. When Ideal Infusion approached SellerSlice, the goal was simple: manage all things Amazon and grow their footprint in the marketplace.
The SellerSlice Impact
The roadmap to success can seem daunting, but with the right guide, results can be found quickly. SellerSlice began by refining product listing content to increase conversions on both mobile and desktop platforms. Not only does this increase conversion rates, but it also takes advantage of Amazon’s A9 algorithm, which in turn increases organic traffic and search visibility amongst related shopper search terms. After improving Ideal Infusion’s listing content, SellerSlice’s marketing team began restructuring the entirety of Ideal Infusion’s digital marketing on Amazon. A more holistic approach was created to target touch points along each step of the customer journey, rather than simply targeting obvious search terms related to the product.
Results
Navigating the jungle of Amazon is what SellerSlice does best. Once Ideal Infusion’s optimized listing content was published, it took less than two weeks to quadruple the average daily units sold. Within the first week of implementing new marketing campaigns, Ideal Infusion’s daily sales increased by 300%. SellerSlice’s proprietary automated bidding tools guarantee partners controlled spending, a greater return on ad spend, as well as ease-of-mind that all their marketing needs are managed and accounted for. By catering to consumer-oriented landing pages designed to convert and increase traffic to those pages, SellerSlice was able to guide Ideal Infusion towards a greater presence on the Amazon marketplace by earning them the highly coveted Amazon Choice badge in only three weeks.
