Grendene Sandals - House of Brands
Selling Sandals in Style: 3X Amazon Sales with Strategic Account Management
Industries
Fashion and Footwear
Overview
Navigating Amazon can be challenging, especially when you have thousands of products to manage. This was the case for Grendene, which offers a diverse range of footwear brands including Ipanema, Cartago, Rider, and Zaxy, with over 3,000 pairs of shoes for sale on Amazon. With such a vast catalog, every issue became daunting and time-consuming. Grendene was selling directly to Amazon without guidance or proper data, which resulted in optimization being placed at the bottom of their to-do list.
Situation
Navigating Amazon can be challenging, especially when you have thousands of products to manage. This was the case for Grendene, which offers a diverse range of footwear brands including Ipanema, Cartago, Rider, and Zaxy, with over 3,000 pairs of shoes for sale on Amazon. With such a vast catalog, every issue became daunting and time-consuming. Grendene was selling directly to Amazon without guidance or proper data, which resulted in optimization being placed at the bottom of their to-do list.
The SellerSlice Impact
SellerSlice began by transitioning Grendene's brands to a Seller Central model, resulting in a significant increase in their net margin. We provided access to important Amazon key performance indicators, enabling Grendene to make informed decisions and boost sales.
Through a robust marketing campaign, we generated an additional $24,000 in monthly sales with an advertising cost of sale at 18%. We optimized Grendene's catalog to create a more streamlined consumer shopping experience, resulting in a conversion rate increase from 3% to 8% within two months. We achieved this by implementing A+ content, infographics, and Amazon stores.
Results
Grendene's four brands have seen remarkable growth, going from $300K in annual Amazon sales to $1 million. As of June 2019, they reached 71% of their sales from the previous financial year. They have achieved a substantial 333% increase in their yearly sales on Amazon. Their original conversion rate of 3% has soared to 18%, and it continues to increase steadily.
