The Original Make Up Eraser
Beautifying Your Brand on the Amazon Marketplace
Industries
Beauty and Health
SUMMARY
The Original Make Up Eraser partnered with SellerSlice to reach new heights on the Amazon Marketplace.
RESULTS
The result was a 31% increase in revenue just 12 months after partnering with our innovative team.
SERVICES
- Brand Visibility
- Promotional Services
- Editorial Outreach
- Coupon Strategy
Overview
As a leading beauty brand, The Original MakeUp Eraser already had a strong following and consistent revenue. However, company leadership wanted to take its sales to the next level and believed that Amazon held the key.
To bring their vision to life, they partnered with SellerSlice—the Amazon commerce pros—in November 2022. The result was a 31% increase in revenue just 12 months after partnering with our innovative team.
Background
The Original MakeUp Eraser, a top beauty brand, wanted to enhance its sales and market presence on Amazon. Despite having a quality product and a strong niche following, the brand felt it wasn’t reaching its full potential in a highly competitive vertical.
They teamed up with SellerSlice, a renowned e-commerce management firm, with the goal of significantly boosting their revenue.
The Challenge
The biggest hurdle facing The Original MakeUp Eraser is market saturation. There are hundreds of beauty brands on Amazon, and products often get lost in the shuffle.
Another challenge is a lack of diversity in the client’s marketing strategy. Getting noticed on Amazon requires a multifaceted approach that uses editorials, promotions, dedicated posts, and reorder incentives like coupons.
Objectives
After getting to know The Original MakeUp Eraser’s brand voice and audience, SellerSlice identified three key objectives:
Increase revenue by enhancing online visibility and sales conversions
Strengthen brand presence on Amazon
Optimize advertising and promotional strategies
Our Strategy
The SellerSlice strategy included several components.
Ad Strategy Overhaul
SellerSlice initiated a comprehensive revamp of The Original MakeUp Eraser’s advertising approach. This included refining target keywords, optimizing ad placements, and utilizing Amazon’s advertising tools to reach a broader yet more targeted audience. The focus was on increasing visibility and enhancing click-through rates.
Leveraging Editorials
We employed editorials to provide informative and engaging content about The Original MakeUp Eraser. These editorials were designed to educate prospects and foster trust.
Strategic Promotions
SellerSlice capitalized on Amazon’s high-traffic events, like Prime Day and T5, to connect with the influx of shoppers. We also ran strategically placed promotions on Amazon’s Top Deals and Premium Beauty Haul events.
Amazon Posts Initiation
SellerSlice introduced Amazon Posts for Magic Makeup Eraser. This new initiative focused on creating regular, brand-centric content to engage shoppers, build brand loyalty, and foster a community around the brand.
Scheduled Reorder Coupons
SellerSlice implemented a scheduled reorder coupon strategy from October onwards. These coupons encourage repeat purchases by offering discounts on subsequent orders, thus boosting customer retention and long-term brand loyalty.
The Results
By November 2023, the collaborative efforts of The Original MakeUp Eraser and SellerSlice bore significant results. The brand enjoyed a 31% increase in revenue in just 12 months, jumping from $697.2K in November 2022 to $1 million in November 2023.
The success of The Original Makeup Eraser can be attributed to SellerSlice’s holistic approach and the client’s willingness to adapt. SellerSlice’s expertise in Amazon commerce empowered the brand to shatter its sales goals and fuel its continued growth.
In just 12 months after partnering with our team, The Original Make Up Eraser achieved a 31% Boost to Revenue.
