Magswitch
Creating a Powerful Amazon Online Storefront for a Leader in Switchable Magnetic Technology
Industries
Consumer Electronics
Overview
Established in 2004 and headquartered near Denver, Colorado, Magswitch is a versatile leader in patented switchable magnetic technology and tools. This organization focuses on innovation, technology, and automation. With over 250+ applications—including heavy lifting solutions using robotic systems—Magswitch concentrates its efforts on designing, developing, and engineering technology to drive productivity in multiple industries and manufacturing facilities across the globe.
They are also changing the way things are done in the automation industry by increasing throughput while reducing downtime and energy costs with powerful, lightweight magnetic tools and integrated solutions. Best-selling products include magnetic welding clamps and vises, table saw safety attachments and adjustable fences for drill presses.
In recent years, Magswitch has evolved from just manufacturing magnetic tools to engineering even more innovative technology. This technology increases safety, productivity, and speed in industries such as welding, fabrication, automation, manufacturing, heavy industry, shipbuilding, and woodworking. Magswitch also provides custom solutions to fit the needs of most companies.
With numerous patents and patents pending in all industrialized markets across the globe, Magswitch has fully evolved into a globally integrated business.
Situation
In late 2021, Magswitch wanted to improve its online sales by creating and optimizing a storefront in the Amazon marketplace. They wanted the storefront to be comprehensive and include all their products in a way that they could be ranked and found quickly by customers seeking the innovative solutions and tools they offered. To accomplish this, Magswitch decided to partner with SellerSlice in Seattle, Washington—an experienced Amazon agency established by former Amazon marketing executives who specialize in transforming brands into Amazon marketplace leaders. Duke Kroll, CEO of SellerSlice, mentioned, “We were extremely excited to get started with Magswitch and maximize their presence in the Amazon marketplace by creating and customizing an elevated brand store for them.”
The SellerSlice Impact
Starting in November 2021, SellerSlice went into action by creating a curated storefront for Magswitch. The intent was to establish a unique identity for Magswitch to increase brand awareness and consistently boost sales. SellerSlice firmly believes that high-quality brands, such as Magswitch, can control the Amazon online narrative through a hyper-curated experience that is focused on optimizing performance while increasing conversions to ultimately maximize profits.
To establish an elevated brand store for Magswitch, SellerSlice led the way in customizing a storefront design that showcased their full range of inventory and innovative products. “By organizing Magswitch’s entire catalog into variations and consolidated listings, we were able to put their entire collection on display using thoughtful design practices and compelling content,” said Kroll. “Our goal was to create a profitable space where shoppers can seamlessly navigate all that Magswitch has to offer through best-in-class listings.”
SellerSlice leveraged “A+ Content,” which allows sellers like Magswitch to add eye-catching images, rich multimedia, and search-optimized text to Amazon detail pages that engage shoppers and provide important information for converting visitors into buyers. As part of this process for enhancing a potential customer’s experience on the Magswitch storefront, SellerSlice also strategically enhanced user navigation and prioritized product visibility to control consumer focus. According to Kroll, “The goal is to harness the Amazon storefront as a tool for telling Magswitch’s story while enhancing shopper trust in their brand.”
In addition to the creation of their Amazon storefront, SellerSlice also successfully used some other tools and tactics to consistently improve online sales for Magswitch. These included implementing an effective couponing strategy and streamlining operations by getting all of Magswitch’s products picked, packed, and shipped directly by Amazon using the Fulfillment by Amazon (FBA) service.
Results
With the creation of a powerful storefront by SellerSlice, Magswitch enjoyed consistently improved sales over a year. From November 2021 through October 2022, Magswitch’s monthly sales increased from just 16 items to over a thousand per month. During this period, Magswitch sold a total of 12,470 items—an average order volume of 1,039 per month.
