Magpie Games
How SellerSlice Boosted Magpie Games’ Revenue With Seller Central
Industries
Gaming and Tabletop
Overview
Magpie Games has made a name for itself by creating fun, unique games that draw players into their favorite fictional worlds. It had no problems with developing an engaging product, but it struggled with building a strong online presence and raising brand awareness. To put their product in the hands of more eager players, the leaders at Magpie Games identified SellerSlice as a partner that could help them get noticed and hit their revenue milestones. The result was a dramatic increase in transaction volume and a new online store that provides a launch point for future campaigns.
The Challenge
There's no question that Magpie Games makes well-reviewed, high-quality products. Their top games include engaging RPGs like Avatar Legends: The Roleplaying Game and Root: The Tabletop Roleplaying Game. But even with a great product, they faced a challenge that's common among many specialty brands: maximizing online growth potential. Things came to a head in 2022, when Magpie Games was being run by a distribution company. When its Amazon sales performance fell short of expectations, the company's leadership realized that although the brand had huge potential and a great product lineup, it wasn't going to meet its goals if the status quo didn't change. That's why decision-makers partnered with our team at SellerSlice in late 2023. Our first priority (after getting a kick out of the client's amusing offerings like Wizard Kittens) was addressing the company's underwhelming Amazon presence, which was hurting its visibility and performance.
Our Approach
From day one, we set out to retool the client's revenue strategy. The goal was to make their eye-catching products even more visible, and we identified Amazon Seller Central as the best tool for the job. By creating a dedicated Seller Central account, we helped Magpie Games move away from their existing model to a direct sales strategy, giving them ultimate freedom in how they sold their unique games. Our approach included several key initiatives:
Ad Campaigns
We launched targeted, high-octane advertising campaigns on Amazon to increase the client's visibility and drive traffic to their product listings. Paid ads offer a means of achieving rapid results while organic strategies take root.
Optimized Product Listings
Prior to teaming up with us, Magpie Games; listings lacked optimization. Crucial product attribute information was missing, which was detrimental to the brand's organic visibility. It also didn't help interested players realize that these games were exactly what they were looking for! To this end, our team ensured all attributes were appropriately filled out, which made the brand more visible, listings more informative, and products more appealing to potential buyers.
Promos and Discounts
We understand the value of discounts and promotions in generating buzz about products and attracting new customers to a brand. We employed timely promos to stimulate interest and ramp up total sales volume.
Market Trend Analysis
Our collaborative approach focuses on keeping clients informed so they can pursue and achieve their long-term strategic goals. We provided the client with valuable insights into current marketing trends, allowing them to stay ahead of the curve, fine-tune their future gaming experiences, and better align their offerings with consumer preferences.
Brand Store Enhancement
Finally, we designed and optimized a dedicated Amazon storefront that captured the quirky, fun tone that Magpie Games exhibits in its games. This resulted in a more cohesive and immersive shopping experience that showcases the company's entire lineup of games.
The Results
In December 2023, shortly after the new Seller Central account was activated, Magpie Games recorded its first sale, generating considerable revenue. The company carried this momentum into 2024, earning 350% of the revenue generated in December 2023. It did this in just three months and continues to enjoy strong sales.
What’s Next?
Magpie Games and SellerSlice are building on our early successes, setting our sights on Canada, Mexico, and the European Union. Together, we plan on bringing captivating role-playing games to thousands of new consumers and continuing to build the client's brand.
Don't Roll The Dice on Amazon
Go with a proven leader in Amazon optimization.
